Helping Benny’s Tacos Survive—and Thrive—During COVID-19
Helping Benny’s Tacos Survive—and Thrive—During COVID-19
Helping Benny’s Tacos Survive—and Thrive—During COVID-19
Company
Company
Company
Benny's Tacos
Benny's Tacos
Benny's Tacos
Headquarters
Headquarters
Headquarters
Los Angeles, CA.
Los Angeles, CA.
Los Angeles, CA.
Founded
Founded
Founded
1978
1978
1978
Industry
Industry
Industry
Restaurant
Restaurant
Restaurant
Revenue
Revenue
Revenue
$3.7 million (2024)
$3.7 million (2024)
$3.7 million (2024)
Company size
Company size
Company size
19+
19+
19+
Challenge
Challenge
Challenge
When COVID-19 hit Los Angeles, dine-in restaurants were forced to shut down overnight. For Benny’s Tacos—a beloved local chain known for their rotisserie chicken, taco plates, and fresh breakfast dishes—the impact was potentially devastating.
With no foot traffic, no dine-in revenue, and the city on lockdown, Benny’s faced its biggest challenge in over a decade of doing business.
When COVID-19 hit Los Angeles, dine-in restaurants were forced to shut down overnight. For Benny’s Tacos—a beloved local chain known for their rotisserie chicken, taco plates, and fresh breakfast dishes—the impact was potentially devastating.
With no foot traffic, no dine-in revenue, and the city on lockdown, Benny’s faced its biggest challenge in over a decade of doing business.
When COVID-19 hit Los Angeles, dine-in restaurants were forced to shut down overnight. For Benny’s Tacos—a beloved local chain known for their rotisserie chicken, taco plates, and fresh breakfast dishes—the impact was potentially devastating.
With no foot traffic, no dine-in revenue, and the city on lockdown, Benny’s faced its biggest challenge in over a decade of doing business.
Services Provided
Services Provided
Services Provided
Branding & Crisis Marketing Strategy
Social Media Content Production
Paid Advertising & Promotions
Website Updates & Copywriting
Content Scheduling & Audience Engagement
Traditional Press & Media Management
Branding & Crisis Marketing Strategy
Social Media Content Production
Paid Advertising & Promotions
Website Updates & Copywriting
Content Scheduling & Audience Engagement
Traditional Press & Media Management
Branding & Crisis Marketing Strategy
Social Media Content Production
Paid Advertising & Promotions
Website Updates & Copywriting
Content Scheduling & Audience Engagement
Traditional Press & Media Management
Process
Process
Process
We moved fast to pivot Benny’s entire marketing model:
Produced content inside the restaurants to show safety measures and boost trust
Photographed new takeout packaging and launched content featuring “safe and delicious” delivery meals
Overhauled social media to focus on pick-up and delivery, including geo-targeted lunchbox ads for essential workers
Updated the website with health policy messaging and online ordering integrations
Launched paid ad campaigns across Instagram and Facebook
Actively managed engagement, answering questions, building community, and keeping customers informed and hungry
We moved fast to pivot Benny’s entire marketing model:
Produced content inside the restaurants to show safety measures and boost trust
Photographed new takeout packaging and launched content featuring “safe and delicious” delivery meals
Overhauled social media to focus on pick-up and delivery, including geo-targeted lunchbox ads for essential workers
Updated the website with health policy messaging and online ordering integrations
Launched paid ad campaigns across Instagram and Facebook
Actively managed engagement, answering questions, building community, and keeping customers informed and hungry
We moved fast to pivot Benny’s entire marketing model:
Produced content inside the restaurants to show safety measures and boost trust
Photographed new takeout packaging and launched content featuring “safe and delicious” delivery meals
Overhauled social media to focus on pick-up and delivery, including geo-targeted lunchbox ads for essential workers
Updated the website with health policy messaging and online ordering integrations
Launched paid ad campaigns across Instagram and Facebook
Actively managed engagement, answering questions, building community, and keeping customers informed and hungry
“ The team saved us, I don't know what we would've done without them. I've been doing this for many decade, worst time I've had owning my restaurants. Thanks to the team, I stayed open, made it, and now am opening more, so all is good. ”
“ The team saved us, I don't know what we would've done without them. I've been doing this for many decade, worst time I've had owning my restaurants. Thanks to the team, I stayed open, made it, and now am opening more, so all is good. ”
“ The team saved us, I don't know what we would've done without them. I've been doing this for many decade, worst time I've had owning my restaurants. Thanks to the team, I stayed open, made it, and now am opening more, so all is good. ”
Benny Borsakian
Benny Borsakian
Benny Borsakian
Founder | Benny's Tacos
Founder | Benny's Tacos
Founder | Benny's Tacos
Results
Results
Results
Exceeded pre-COVID revenue levels despite dining room closures
Online orders up 80% via DoorDash and UberEats
New business from essential lunchbox partnerships
High social engagement and brand goodwill across LA
Has since opened 2 new locations around the LA area
Exceeded pre-COVID revenue levels despite dining room closures
Online orders up 80% via DoorDash and UberEats
New business from essential lunchbox partnerships
High social engagement and brand goodwill across LA
Has since opened 2 new locations around the LA area
Exceeded pre-COVID revenue levels despite dining room closures
Online orders up 80% via DoorDash and UberEats
New business from essential lunchbox partnerships
High social engagement and brand goodwill across LA
Has since opened 2 new locations around the LA area